Sunday, March 11, 2012

The Surprising Amount Of Money Google Pays Apple To Be Its Default Search Engine

The Surprising Amount Of Money Google Pays Apple To Be Its Default Search Engine

Apple is getting $1 billion annually from Google just for making Google the default search engine in iOS and on the desktop for Safari, says Macquarie analyst Ben Schachter. Schacter believes Google generates $1.3 billion in revenue from toolbar searches on Apple gadgets. Of that, he thinks Google forks over 75% of the revenue to Apple. It's a pretty good deal for Apple, and a reason to believe Apple won't drop Google search any time soon.

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